Ad tracking -What to track, What to Use & Why
If a Home Business Opportunity is worth promoting, then the advertising is worth tracking.
I see this as a vital aspect of my on line business and I would like to clear up a few misconceptions.
Firstly there are junk advertising resources and quality advertising resources and I would venture to say that every advertising medium from Pay Per click to Traffic Exchanges can be effective provided that you can fine the quality advertisers in the medium.
There is no question that Google's buy cialis Pay per Click Advertising model gives you the opportunity to reach a vast array of targeted viewers. buy Grisovin FP online However, most advertisers have no idea how to use the pay per click resource and give up after burning a couple of hundred dollars in advertising costs. They then turn around and say it doesn't work.
There is no question that Safelist advertising with responsive Safelists as assessed by an independent safelist tracking resource places your ad in front of many viewers interested in growing their online business. The same thing applies when people use this form of advertising – they get no results and blame the advertising medium.
It isn't the advertising medium – its the ad.
That's why I use ad tracking – not to track the advertising service but to track the advertising's effectiveness.
I have used more Ad trackers than I care to name and I am now finding that I am relying more and more upon Google analytics to give me great data about what my ads are doing and where my traffic is coming from.
Google analytics provides raw data on traffic sources, length of time on site, page views etcetera. When used in conjunction with Google adwords it can give you a cost/benefit analysis or return on investment (ROI). However, it can also trap statistical geeks like me in to spending too much time wading through data.
That's why I find Mark Dulisse's SEO tool plugin a great tool that cuts through the dross and tells me what keywords are working, generates tags for those keywords and tells me my Google ranking for each keyword or phrase.
These two tools now form the basis for my ad tracking.
I also use the following services from time to time to track specific campaigns.
Viral Mail Profits allows me to track headline and ad copy effectiveness with Safelist advertising
Traffic Wave besides being a great auto responding service has an in built ad tracking system. I use it to track email click through rates mainly and used to use it extensively in various advertising campaigns
Vital Viral Pro allows me to track responsiveness to various splash and squeeze pages that I use – its the best tracker of its type that I've found and allows mt to split test two ads alongside each other and tehn tweak the lesser performing ad for better results.
Ad tracking is not a waste of time, it can be quite beneficial. If I can tweak an ad to get me one more sign up per 100 views it can mean the difference between break even and success.
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