Opportunities for Home Business

Posts Tagged ‘Networking Tools’

Lately there seems to be a load of gurus and eBooks announcing the death of Google and trumpeting the advantages of Social Media traffic.  I received three emails from one "guru" in the last 2 days on the subject and while I agree that the amount of visitors to sites like Facebook is staggering, and while this traffic presents opportunities to promote my home business,  I'm in no hurry to abandon my Search Engine Marketing strategies.  As for Pay Per Click, well, I don't do it on Google anymore, and i tried it on Facebook and I'm seriously underwhelmed.

Let's get one thing straight.

There is an enormous difference between traffic and targeted traffic.

Search engine traffic is laser targeted traffic, in as much as somebody looking for a specific answer to a specific problem has gone looking for that answer on a search engine (eighty percent of the time they use Google).  Facebook traffic (or Twitter, or My space or whatever the flavor of the day is) is another beast entirely.

People use sites like these to socialize, and connect.  They're not looking for answers they're looking to relax.  All my kids use Facebook extensively and if you examine what they're using it for, unless you have a product or service aimed at young adults/teenagers and you're prepared to pay for Facebook advertising, it beats me how you could possibly launch an advertising campaign that would deliver a reasonable return on Investment.

There is an argument used by network marketers that says sites like Facebook are great networking tools and I agree that they, but here's the rub.  Online networking is a skill that has to be learned and polished and it's very labor intensive, whereas SEO is a skill that has to be learned and polished, but once mastered guarantees regular traffic.

Perhaps Alex Goad in his eBook Affiliate Payload hit upon the best use of Facebook which involved the combination of CPA offers and the Facebook games that are so popular and it  is something that I have on a long list of nice to try ideas.

The bottom line is this – Social networking sites are very popular and have loads of traffic,whereas Google is a hugely popular  search engine that people go to when they want to "look something up on the Internet"  Social Media sites can't provide that service.

All of my planned marketing campaigns now start with my Search Engine strategy.  Everything else is an add on.

Reports of Google's impending demise are grossly exaggerated…..

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