Opportunities for Home Business

Posts Tagged ‘Targeted Traffic’

Lead generation for your Home Business Opportunity will be the lifeblood of your business.

Anything that can give you targeted free traffic to lead generation sign up pages is worth taking a close look at.

Leads Leap is a free to join program that gives great value and with a little promotion (Preferably directly to your list – but it can be done directly) will ensure that your ads will be seen regularly by a growing list of business opportunity seekers.

This Leads Leap Tour video perhaps best explains exactly what Leads Leap offers

Essentially Leads Leap will display your advertisement across its network and through its targeted blog as well as directly to your downline 10 levels deep.

Now there are many programs like Leads Leap, and I confess that when I joined this program I dismissed it without giving it due consideration.   I don't have a lot of time to earn advertising credits , so I either like traffic to be organic, viral or I'll pay for it.   I dismissed Leads Leap as being a text ad type site without giving it the due regard it deserves.

The fact is that Leads Leap can give organic traffic through it's cool blog widget which I'm deliberately displaying here to demonstrate what it looks like and will be displaying on several of my blogs in the side panel.

Additionally Leads Leap offers many other great ways to generate free traffic including a great tool called the affiliate re-brander.  Just downloading this free tool , setting it up and giving it away will generate leads to your chosen lists or business opportunities as well as Leads Leap

This is one free traffic source that I highly recommend to you.

Join now by hitting the banner below

Technorati Tags: Advertisement, Blogs, Business Opportunity Seekers, Downline, Due Consideration, Due Regard, Free Tool, Free Traffic, Generate Traffic, home business opportunities, Home Business Opportunity, Lead Generation, Leap, Lifeblood, Targeted Traffic, Traffic Generation, Traffic Sign, Traffic Source, Widget

Lately there seems to be a load of gurus and eBooks announcing the death of Google and trumpeting the advantages of Social Media traffic.  I received three emails from one "guru" in the last 2 days on the subject and while I agree that the amount of visitors to sites like Facebook is staggering, and while this traffic presents opportunities to promote my home business,  I'm in no hurry to abandon my Search Engine Marketing strategies.  As for Pay Per Click, well, I don't do it on Google anymore, and i tried it on Facebook and I'm seriously underwhelmed.

Let's get one thing straight.

There is an enormous difference between traffic and targeted traffic.

Search engine traffic is laser targeted traffic, in as much as somebody looking for a specific answer to a specific problem has gone looking for that answer on a search engine (eighty percent of the time they use Google).  Facebook traffic (or Twitter, or My space or whatever the flavor of the day is) is another beast entirely.

People use sites like these to socialize, and connect.  They're not looking for answers they're looking to relax.  All my kids use Facebook extensively and if you examine what they're using it for, unless you have a product or service aimed at young adults/teenagers and you're prepared to pay for Facebook advertising, it beats me how you could possibly launch an advertising campaign that would deliver a reasonable return on Investment.

There is an argument used by network marketers that says sites like Facebook are great networking tools and I agree that they, but here's the rub.  Online networking is a skill that has to be learned and polished and it's very labor intensive, whereas SEO is a skill that has to be learned and polished, but once mastered guarantees regular traffic.

Perhaps Alex Goad in his eBook Affiliate Payload hit upon the best use of Facebook which involved the combination of CPA offers and the Facebook games that are so popular and it  is something that I have on a long list of nice to try ideas.

The bottom line is this – Social networking sites are very popular and have loads of traffic,whereas Google is a hugely popular  search engine that people go to when they want to "look something up on the Internet"  Social Media sites can't provide that service.

All of my planned marketing campaigns now start with my Search Engine strategy.  Everything else is an add on.

Reports of Google's impending demise are grossly exaggerated…..

Technorati Tags: Advertising Campaign, Alex Goad, Dead In The Water, Ebooks, Enormous Difference, Facebook, Google, Gurus, Marketing Strategies, Network Marketers, Networking Tools, Pay Per Click, Quot, Return On Investment, Search Engine Marketing, Search Engine Traffic, Targeted Traffic, Traffic Search, twitter, Young Adults